How to build a Rockstar Brand Watch Preview
25 Lessons
WELCOME
Welcome, and what to expect...
Everything you need to know about this course so you can start your learning journey and build your own Rockstar Brand!
DESIGN YOUR DREAM LIFE, NOW
Exploring what ‘dream life’ means to you
Delve into your wants, needs and desires to help design the future of your dreams.
Defining your 12 month goals
Time to get specific - what does life look like 1 year from now?
Creating daily rituals
Designing your daily rituals and ideal week so EVERY day takes you to your goals.
WHAT IS A ROCKSTAR BRAND?
What is a Rockstar Brand?
Let’s explore the concept before you begin to build your own Rockstar Brand.
Introducing our Rockstar Brand Method
An overview of the RockstarBrand Method – in preparation for defining the strategic foundations of your own RockstarBrand.
BEING PURPOSE LED
What is a purpose led business?
Understanding the power of being purpose led in creating strong engagement with your audience.
How to uncover your ‘why’
Defining your own purpose, your big why – the soul of your business.
BECOMING CUSTOMER OBSESSED
Why is it important to be customer obsessed?
Explore what customer obsessed looks like and why becoming customer obsessed is a smart way to operate your brand.
How do you become customer obsessed?
Defining your primary customer and using research to create a deep understanding including their underlying problem to solve.
Your brand's rational and emotional benefits
Building on your customer insight to articulate how your product or service makes their lives better.
BEING MEANINGFULLY DIFFERENT
Why all the fuss about differentiation?
The importance of differentiation in growth, sustainability and longevity.
Establishing your point of difference
Identifying your most compelling unique attributes that combine to create meaningful differentiation to your audience.
CREATED WITH MASTERY
What is mastery and why does it matter?
Exploring the concept of mastery and understanding its role in building trust and respect.
Defining and communicating your brand's mastery
Identifying your brand’s credibility proof points and creating a framework for communication.
YOUR SIGNATURE PROCESS
Why is it important to have a signature process?
Explore what a signature process is, and how you can use it to create differentiation in your business.
How to create your signature process
How to create and present your own signature process, plus when and how you can use it.
DEFINING YOUR BRAND VALUES
Why is it important to define your values?
Values are a critical part of your brand. Let’s explore exactly what they are, what they are used for and what they help you achieve.
The process to define your brand values
The tools and process to create your own set of ready to implement values.
DEFINING YOUR BRAND PERSONALITY
The importance of brand personality and how to define yours
The role of a defined personality in humanising your brand and creating engagement – and defining yours.
CRAFTING YOUR BRAND STORY
Why do you need your own brand story?
The power of storytelling to transform hearts and minds, and create a deeper connection with your audience.
Create your brand story
Learn the structure of a good story, and how to use it to tell the journey of your brand – as you create your own brand story.
YOUR CUSTOMER'S JOURNEY
Understanding your customer’s journey
Understand your customer’s journey and using it as the foundation for your marketing strategy.
NEXT STEPS
My Rockstar Brand Strategy
Time to compile all your hard work into one handy reference – your Rockstar Brand Strategy document. Your go to for all business and marketing decisions moving forward.
I have my Rockstar Brand Strategy – now what?
Tips, resources and templates for next steps as you complete this course (yay!) and want to bring your new brand positioning to life.